The investor group behind the proposed $55 billion Electronic Arts acquisition is now seeking EU subsidy approval, with a decision deadline set for July 30, 2026. According to a Reuters report from June 24, the European Commission will assess the deal under its Foreign Subsidies Regulations, which are designed to prevent unfair non-EU subsidies to companies looking to acquire rivals within the 27-country bloc.
The buyers include Saudi Arabia's Public Investment Fund (PIF), Silver Lake, and Affinity Partners, the latter led by Jared Kushner. The Commission can either clear the deal unconditionally after its preliminary review or open a full-scale investigation if it identifies serious concerns. This subsidy review is separate from the EU's ongoing merger review of the same deal.
The Sims team stays quiet while players organize
Throughout the first half of 2026, EA and The Sims team have kept busy with regular game updates and events while avoiding direct public comment on the buyout. The deal was first rumored in late 2025, and in the months since, player-led opposition has grown significantly.
In mid-June, protesters organized an "EA Funeral" outside the company's Orlando headquarters. Petitions opposing the buyout are active in both the United States and the United Kingdom, with an EU-specific petition reportedly in development.
The only known direct response from The Sims team came through a leaked email in April 2026, sent to creators within EA's Creator Network. That message was a reaction to a livestream hosted by Lilsimsie alongside US Representative Maxwell Frost and community organizers from Players Alliance, where they voiced concerns and encouraged action against the acquisition.
Why Sims players are paying attention
Beyond the ownership change itself, rumors have circulated that the new ownership group plans to expand use of generative AI in developing and maintaining EA's titles, including The Sims 4 and Project Rene. Combined with broader industry trends toward cost-cutting and studio layoffs, these concerns have been a major driver of community opposition.
The deal was originally expected to take full effect in the first quarter of EA's Fiscal Year 2027, which began on July 1, 2026. Whether the EU's July 30 deadline results in a clearance or triggers a deeper investigation could determine how quickly, or whether, the acquisition moves forward.
For ongoing coverage of this story, see the original reporting at Sims Community.
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